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Will the Apple iPhone offer Freedom of Choice in Music? |
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We received an interesting view of Apple's iPhone from Mercora... Starting at $499, the iPhone is a “closed” system: Only Apple can write applications for it, and the device only works with AT&T’s network in the U.S. Apple is preparing to launch its heavily hyped iPhone sometime in late June, following the company’s mid-June developer conference in San Francisco. Mercora points out some items of interest concerning the iPhone... Freedom of Choice - Hardware: The iPhone and iTunes service will become intertwined. But most customers want flexibility and choice. Mercora’s mobile software is open and optimized for Smartphones and Pocket PC devices such as the Cingular 8125/8525, i-mate JAQ, Motorola Q, Palm Treo 750, Samsung BlackJack, T-Mobile Dash, and Verizon Wireless PN-820.
Freedom of Choice - Service Providers: The iPhone only works with AT&T’s network. In stark contrast, Mercora’s mobile software is network agnostic and works on 2.5-3G and higher mobile broadband networks such as EDGE, EV-DO, UMTS, HSDPA, Wi-Fi and WiMAX. Note: Sprint, Verizon, others use their own networks and technologies; Mercora interoperates across all. Apple is the Underdog: Gartner expects over 700 million Smartphones to be shipped between 2006 and 2009, with music being the second most popular mobile activity behind SMS. In stark contrast, Bernstein Research predicts Apple will sell 7 million iPhones in 2007 and 15 million in 2008. Apple Charges A Premium: Each song from iTunes costs about $1. In stark contrast, Mercora’s social music application costs about $4 per month for unlimited music service.
Freedom of Choice in Music – Even with the iPod you can access only your own music—and individual tracks are a buck apiece. With Mercora, users get their music, friends’ music, and an entire universe of 3.5 million tunes.
Source: Mercora
About Mercora
Major smart phone makers now support Mercora’s social music network – the largest music network of its kind – and mobile music service, the “M,” which transforms your Windows Mobile smartphone or pocket pc into a wireless music player. The M gives you over-the-air access to your music, your friends’ music, and over 100K channels of Internet radio, podcasts and other audio. Mercora's mission is to catalog and organize the world's music and make it universally searchable and legally listenable.
Submitted Date: May 23, 2007
Source: SymbianOne
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