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The Daily Racing Form Teams With Sona Mobile to Provide DRF Content Via Mobile Devices

Sona Mobile Holdings Corp. (OTC Bulletin Board: SNMB), a leading provider of secure software solutions for gaming and entertainment, and the Daily Racing Form (DRF) have launched a new portal that will deliver DRF-branded content to its subscribers via mobile devices.

The new DRF mobile application, developed and supported by Sona, will allow racing fans to view DRF News Headlines, Full Stories, Entries, Results and Workouts as part of the initial mobile offering. These features will be part of DRF's free mobile application. Enhanced application features and content, such as alerts, messaging and blogs will be added at a later date and offered as a mobile subscription. Sona worked closely with DRF resources and partners, such as The Jockey Club to integrate various data points to the Sona Wireless Platform(TM). This will give people the ability to view DRF content in a rich format and on countless device types such as BlackBerry(TM), Pocket PC, Smart Phones and WAP browsers.

The Daily Racing Form will also be able to take advantage of key advances in the Sona Wireless Platform(TM) such as mobile advertising. This added benefit allows for advertising on mobile devices without interrupting the user experience like traditional web advertising.

"The launch of DRF's mobile application provides a new distribution channel for our racing content and will drive repeat traffic from our existing subscribers base," said Marc Attenberg at the Daily Racing Form. "We chose Sona as our partner for this initiative based on their leading server technology and experience developing mobile wagering solutions that are both exciting and engaging for the end users."

Shawn Kreloff, Chairman and Chief Executive Officer of Sona, stated, "As the leading provider of racing news and wagering information, DRF has a significant customer base that will benefit from the launch of this new mobile application. The future of delivering information to audiences, either data or video, is through mobile devices, including phones. Our technology makes it possible for our partners to offer mobile applications that work with most devices and systems, and most importantly are being user-friendly."

About Daily Racing Form

Daily Racing Form, "America's Turf Authority since 1894" for Thoroughbred racing horseplayers and professionals throughout North America, is the only daily newspaper in the U.S. dedicated solely to the coverage of a single sport. Born in Chicago on November 17, 1894, the Form today is the most complex newspaper in North America, publishing up to 2,000 unique pages of statistical and editorial copy every day, in as many as 30 daily editions, 364 days a year (with the exception of Christmas Day). Daily Racing Form was purchased in October 2007 by Arlington Capital Partners (www.arlingtoncap.com), a Washington, DC-based private equity fund.

About Sona Mobile Holdings

Sona is a leading provider of secure software solutions for server based gaming and entertainment applications. Sona's patent-pending technology delivers a rich client experience without compromising performance or security. Sona's key differentiator is the innovative Sona Gaming Platform (SGP). Sona utilizes the SGP to provide clients with wired or wireless server- based gaming content including slots, table games, video poker and race and sports wagering - all from a single screen. The Gaming Labs International (GLI) certified SGP architecture works across a wide range of mobile devices, kiosks, and computers. The SGP enables clients to have a similar gaming interface in a casino, at the track, at home on their computer or on their mobile device.

Forward-Looking Statements

Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes," "anticipates," "plans," "expects," or similar words, is forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Actual results could differ materially from the expectations expressed in these forward-looking statements. Potential risks and uncertainties include those described in Sona's public filings with the US Securities and Exchange Commission. For: Sona Mobile Holdings Corp.

Investor Contacts:
Todd Fromer / Garth Russell
KCSA Strategic Communications
212-896-1215 / 212-896-1250
tfromer@kcsa.com / grussell@kcsa.com

Media Contact:
Anne Donohoe / Christa Conte
KCSA Strategic Communications
212-896-1261 / 212-896-1238
adonohoe@kcsa.com / cconte@kcsa.com

SOURCE Sona Mobile Holdings Corp.


Submitted Date: Jan 25, 2008
Source: SunHerald.com

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