NewsGator Technologies, Inc., along with washingtonpost.com and Newsweek, today unveiled Candidate Tracker, a free application for Microsoft Windows Mobile phones. The Microsoft-sponsored mobile application will enhance washingtonpost.com and Newsweek's up-to-the-minute, portable coverage on the 2008 candidates and elections.
Harnessing the breadth of syndication solutions of NewsGator's mobile reader and widget services, washingtonpost.com and Newsweek will aggregate political content from across their media properties, extending the reach of their brands and letting their readers access the most recent and popular news on any given candidate, right from their mobile phones. Candidate Tracker will also utilize NewsGator's Editor's Desk for full editorial control, enabling washingtonpost.com and Newsweek to create an optimal RSS feed reading experience and present the news in ways that will provide the most value to their readers.
Candidate Tracker was developed in conjunction with Microsoft through Mobile2Market and runs on Microsoft Windows Mobile 5 and 6 devices, as well as Microsoft Pocket PC devices. Since the mobile application is not built on a Web site, readers can access the latest candidate news from wherever they are, even when they're out of wireless range or on an airplane. Candidate Tracker makes for an enjoyable and fast mobile reading experience, as each post contains the entire article so there's no need to click through to the source.
"Developing innovative ways to distribute our content off our sites has been a top priority for us this year," said Caroline Little, CEO and publisher, Washingtonpost.Newsweek Interactive. "We are excited to utilize NewsGator's aggregation service to more effectively provide mobile users with Microsoft Windows access to washingtonpost.com and Newsweek.com's campaign and political news in real time."
"Working with washingtonpost.com, Newsweek and Microsoft is terrific validation for NewsGator's leadership in syndicating content and developing unique widgets and readers catered to today's consumer tastes," said Jeff Nolan, vice president, NewsGator's Software-as-a-Service group. "NewsGator's mobile reader and widget services give media companies cutting-edge capabilities to deliver a wide range of content directly to a user, whether they're commuting on a bus or flying across the country."
NewsGator's mobile reader and widget services are part of NewsGator Software-as-a-Service, which encompasses the company's syndication and data services offerings and helps media companies, content publishers and advertisers engage audiences through the use of social media and Web 2.0 technologies. NewsGator's Web 2.0 syndication products, including personalized RSS readers, Widget Framework, Community Publisher and Widget Ads, give companies the tools they need to enable their audiences to create, subscribe and interact with the most relevant content while staying within the company's brand. NewsGator Software-as-a-Service is in use by some of the world's largest media companies and brands, including CNN, Media General, National Geographic, Newsweek, CBS News, the San Francisco Chronicle, USA Today and Discovery Communications. For more information, visit: http://www.newsgator.com/Business/WidgetFramework/Default.aspx.
About NewsGator Technologies, Inc.
NewsGator Technologies is a pioneer in RSS and Enterprise 2.0 technologies. Headquartered in Denver, Colo., NewsGator develops and markets RSS aggregation solutions for individual end users, enterprises and online content providers. Using NewsGator products and solutions, businesses and consumers can subscribe to news, information, podcasts and other relevant content more efficiently and effectively than with traditional channels. With NewsGator, users have access to RSS information via the Web, Microsoft Outlook, mobile devices and both Windows- and Mac-based desktop clients. All NewsGator products synchronize seamlessly, enabling users to read their RSS feeds anywhere, anytime, with any device. For more information, visit www.newsgator.com.
Contact Information
Laura Farrelly
NewsGator
303-552-2046
lauraf(at)newsgator(dot)com
Jennifer Gazin or Zoe Vandeveer
LaunchSquad
415.625.8555
newsgator(at)launchsquad(dot)com
Submitted Date: Feb 26, 2008
Source: Market Wire