Regions Leading Mobile Phone Retailer Brings Lifestyle Concept to New Store with Live Demonstrations, Expert Consultation and Experiential Zones

Dubai, United Arab Emirates

Axiom Telecom, the regions leading mobile phone retailer, has opened a new flagship store at one of the worlds largest retail and entertainment destinations, The Dubai Mall.

At over 2700 square foot, the store is Axioms largest ever, showcasing more than 100 mobile phones and providing customers with a new interactive retail experience.

"Our new flagship store at The Dubai Mall offers a brand new concept in mobile lifestyle solutions. Customers will be encouraged to interact with products through live demonstrations, expert consultation and experiential zones," says Matthew Ramljak, Axiom Group Retail Manager.

The brand-new Axiom store is the first in the region to receive the latest technology launched regionally and world-wide.

The store has been designed to focus on three key areas: Photo, Music, and Business.

The photo section allows customers to download and print images from their phones via Bluetooth to highlight the different qualities and applications available, while the music section enables Axiom experts to demonstrate music applications through speakers and live demonstrations. The business section showcases the latest business phones and applications.

Throughout the store, experiential zones will encourage people to interact with up to 24 ‘live phones which are loaded and charged with the latest software, so customers can trial the applications before purchase.

The Aftercare Service Station, houses two dedicated in-store technicians, who will be able to conduct on-the-spot repairs where possible. If the mobile cannot be repaired in store the service station will coordinate the repair off-site on behalf of the customer.

With more than 500 existing outlets, Axiom Telecom is the largest authorized distributor and retailer for international mobile phone brands such as Nokia, Sony Ericsson, Samsung, Motorola, Thuraya and HTC.

Located in Downtown Burj Dubai, The Dubai Mall is a 12 million square foot complex featuring 1,200 retail stores, and over 160 food and drink outlets. The Dubai Aquarium and Discovery center, and the worlds largest indoor Gold Souk will be among the opening day attractions.

About Axiom

About Axiom Established in 1997 by Faisal Al Bannai, Axiom is committed to offering the best value for money to its customers, along with genuine service and the most attractive incentives. Today, besides its own branded outlets, Axiom owns and operates stores through partner arrangements in the UAE with major retailers and petrol service stations. In December 2005, TECOM a member of Dubai Holding acquired a 40% share of the telecoms retailer. The Axiom name is a stamp of quality and originality, and a guarantee of the best after-sale service in the region provided by highly trained professionals. Axiom employs over 2,000 people and has since expanded into Saudi Arabia, Bahrain, Qatar, Oman, Kuwait, London, Egypt and India. The company is made up of different business units: Retail, wholesale, and value-added. Axiom also has a dedicated call center with trained and quality customer service advisors who answer calls from all its retail divisions and help customers with all the day to day queries, and technical support. Axiom continuously looks for ways to enhance its offering and grow its loyal customer-base ensuring that all of their mobile needs are satisfied. Axioms vision is to keep its customers up to date with the newest developments in communication - staying at the cutting edge of wireless revolution. Whether its wireless, mobiles, Pocket PCs or Bluetooth technology.